Content for humans
I’m convinced real human accounts, experiences and content will become more valuable than ever with the rise of AI. Websites that are gated, detect ai content and are strict with who can post will be the future. Looking at Reddit’s huge rise in search rankings suggest Google is prioritising real human accounts. This makes a change from the swathes of poorly generated SEO’d into oblivion guff that has dominated search results for the last few years.
I’ll be building sites with future in mind. The balance between discoverability and true user value will have to be weighed up but I can see modern takes on forums having a comeback. Review sites are what people rely on, if businesses can capture real user experiences and combine that with their products then I believe they will be the real winners.